“With its Unique shape inspired because of the Eiffel Tower and its special blue colour, the bottle correctly reflects the premium identity of 1664,” Maravić details out. “Blue can be a colour that stands for believe in, loyalty and balance – but additionally for depth, wisdom and sincerity.
Nhờ chú trọng hương vị và di sản hàng trăm năm, 1664 Blanc đạt lợi nhuận cao nhất trong tất cả thương Helloệu thuộc tập đoàn Carlsberg, với fifty eight%. Ảnh: 1664 Blanc
When the expert brewers tasked with producing 1664 Blanc have been Discovering, making and tweaking their beer recipe, the ambition was to infuse it with some kind of twist.
The rich and oily mouth come to feel weights the wine through the extended creamy end. A vivid splash of acid balances this very well rounded white wine.
1664 Blanc has previously produced its appearance in in excess of 40 marketplaces across the globe: the brand name has naturally proven a powerful existence in Europe, but is also well-known on other continents which include Asia – where China is primary the way.
“As part of the Carlsberg Team globally, 1664 is loved by customers all world wide and has viewed powerful and consistent functionality in Europe and Asia, where we have been observing strong double-digit growths in quite a few key markets.
When Carlsberg merged with its main Danish competitor Tuborg in 1970, it turned even clearer that this good results Tale wouldn't only go on – but go massive!
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Its unique soil and culture strategy requirements makes it exceptional and rather unique towards the Alsace Area and Kronenbourg recipes. Not simply that, but it really taste also say it all.
Currently marks a Distinctive instant for amongst our legendary brand names, 1664, for the Carlsberg Group and for CMBC. The workforce at CMBC share our wonderful passion for 1664, and this settlement is an incredible opportunity to energise the brand, travel innovation and supply expansion in CMBC’s beer portfolio.
“Kronenbourg 1664 is a wonderful beer with a distinctive provenance, which is growing in both equally volume and worth with potent brand name consciousness among customers.
In 2004, the "Composer" promoting marketing campaign was introduced. The advert performs on the concept when you finally open a bottle of Kronenbourg 1664 It's important to halt Whatever you're doing and revel in it. Malcolm Venville directed the ad at Therapy Films.
Great equilibrium between the smooth bitterness from your coriander along with the refreshing citrus. Gratifying creamy mouthfeel.
It can improve our model equity by conveying notions of luxurious and elegance which might be Usually connected to wine or perhaps champagne – The brand new product is going to be a popular, inclusive Intercontinental top quality beer. We’re enormously seeking ahead to welcoming this new member to our successful 1664 Blanc household, not to mention we’re extremely wanting to begin to see the launch acquire shape inside the impending website months.”